Gina Sheridan, the Chief Marketing & Communications Officer for the Charlotte Regional Visitors Authority (CRVA), boasts an impressive 23-year tenure as the city's leading tourism marketer. In her role, she has been instrumental in advancing community prosperity through impactful branding. Her work involves promoting the Charlotte region as a premier visitor destination, a sought-after host city for conventions, meetings, and sporting events, a site for strategic events, and a preferred production location for the film industry. She leads efforts to tell the powerful story of Charlotte’s visitor economy, which generates $7.8 billion for the Charlotte region annually and enhances the area’s overall quality of life.
As a member of the CRVA Executive Leadership Team, Gina provides invaluable leadership and guidance. She oversees a dedicated team of 26 professionals, fostering a culture of collaboration and mentorship to drive both individual and collective growth. Drawing upon her data-driven approach and profound insights into market trends, competitive landscapes, and customer behaviors, she manages a $15.3 million budget. Her efforts are centered on enhancing positive perceptions and spending in the leisure tourism sector, while also directing the overarching marketing and communications strategy for the CRVA and its brands, including the NASCAR Hall of Fame, Bojangles Entertainment Complex, Charlotte Convention Center, Charlotte Regional Film Commission, and Visitor Information Centers.
A graduate of the University of North Carolina at Wilmington, she earned her Bachelor of Arts degree in Communications. Her professional achievements have earned her recognition as one of the Charlotte Business Journal's "40 Under 40" honorees. She is also a graduate of Leadership Charlotte and currently serves on the Board of Directors Executive Committee. Additionally, Gina is an active member of the NASCAR Hall of Fame Advisory Committee and holds a distinguished membership within Women Executives, an exclusive professional group comprised of accomplished women who have demonstrated excellence and leadership in their professional endeavors and within the Charlotte community.